Just enter your business information and Semrush will do the rest to make sure your business info appears consistently on every major citation site on the web (including Facebook, Google Business Profile, Yellow Pages, and more). ![]() To manage your local citations on Semrush, you can use our local SEO services Listing Management tool. This issue can be fixed with citation management. Conflicting info about a business can negatively impact your SEO. This information must be consistent with every citation in order to send trust signals to search engines. This means your NAP (name, address, and phone number) and other important info. Citation Managementįirst, display your business information clearly on your home page or footer so visitors will easily find it. You can get started by unifying your citations with Listing Management and checking your technical SEO with Site Audit. Mobile-friendliness is important because of how many people search for local services while on their smartphones. ![]() You can save hours updating relevant local business directories with this information by using our local citation software to automate the process. Then, there are a couple of ranking factors that become more important for local SEO like Citation Management and mobile-friendliness.Ĭitation management is important because it will help Google trust your business when it sees more consistent citations of your business name, address, phone number, and other info. Optimizing your pages for target keywords Generally, you’ll need to follow the basics of SEO like any other website: Now, how can you optimize your local business website for local SEO? Optimize your profile with images and info all about your business In conclusion, your checklist for GBP is: The details you add to your profile will be appreciated by potential customers searching online, as it could help answer some of their questions or concerns about choosing your business. There are tons of ways to further optimize your business listing, which we cover in our Ultimate Guide to Google Business Profile. ![]() 49.5 thousand monthly searches in the United States, on average). If you punch these two terms into Semrush for a Keyword Overview, you’ll see that the “Summer Camp” got a lot more searches (1.3 thousand vs. You’ll want to choose a category that not only applies to your business but will also be a popular search term.įor example, if you have a summer fishing camp, you could choose either “Fishing Camp” or “Summer Camp.” ![]() In terms of SEO, choosing this category is like choosing your site’s main target keyword that describes your product or service.Īs of 2020, there are close to 4,000 categories you can choose from to label your business. One important step in this process is to choose the most relevant category for your business. Google offers instructions with a helpful video here. To set yours up, either add your business or claim the existing business on Google Maps. You’ll have your own profile where you can add your business’s information, photos and showcase reviews right in the search results. Why is setting up Google Business Profile important for local SEO?Ī Google Business Profile lets you be more visible on Google search and Google Maps where your potential customers can find your info. The first thing you should check off your local SEO checklist is setting up your Google Business Profile. How to Manage Reputation by Engaging with Customers on Social Media.How to Use Review Management for Local Business.
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